Groupon and Expedia Partner to Launch Travel Deals Site
Groupon Getaways™ with Expedia offers significant deals to consumers, gives travel suppliers efficient new customer acquisition channel
RANCHO PALOS VERDES, Calif., June 1, 2011 /PRNewswire/ — D9 Conference — Groupon, the global pioneer in daily deals, and Expedia®, the world’s largest online travel company, have joined forces to create Groupon Getaways™ with Expedia, an unprecedented offering that will connect consumers with high quality travel offers and give travel suppliers brand exposure among millions of shoppers. Groupon Getaways with Expedia will offer consumers deeply discounted, highly compelling travel deals from among the more than 135,000 hotels worldwide that work with Expedia. Starting in the US and Canada, with plans to expand to other countries, Expedia and Groupon plan to also include package deals, airline tickets, car rentals, cruises and destination activities.
The deals will follow the proven Groupon model, in which customers have a limited time to buy a discount voucher good for future travel. Discounts will be significant – typically around 50 percent off retail rates found at other online travel sites. Once a customer purchases a voucher, they can redeem it at a later date of their choice within the redemption period. There is no pressure to plan immediately; the dates are flexible. Consumers can sneak away for a weekend, charm a loved one with an anniversary surprise or pragmatically save on the annual family getaway.
Groupon Getaways with Expedia represents a new and powerful marketing channel for hotels to reach more than 50 million combined Groupon and Expedia members in the US and Canada, many of whom are highly engaged in social media and often share great Groupon deals with their networks. Participating hotels and other travel suppliers will benefit from unmatched exposure, incremental customers and revenue at their property, and cash up front after the voucher sale closes, all at no cost to participate.
“Everybody wins with our new partnership with Groupon: Travelers get amazing deals for spontaneous travel to dream destinations; travel suppliers get the ability to reach an enormous audience at no upfront cost to participate; Groupon gets to extend its business into new markets; and we advance our new ‘Expedia Everywhere’ strategy with a powerful new high growth channel to deliver daily deals,” said Scott Durchslag, President, Expedia Worldwide.
“Groupon Getaways with Expedia is a fitting complement to our local deals, helping people get out of the house and explore the world,” said Andrew Mason, Chief Executive Officer, Groupon. “We’re excited to tap into Expedia’s vast network of world-class travel providers, delivering unmatched exposure to them while offering a wonderful service to millions of our subscribers.”
Travelers can sign up to begin receiving emails from the channel immediately at www.expedia.com® and www.groupon.com/getaways. Groupon Getaways with Expedia is expected to launch in late June.
Expedia.com is the world’s leading online travel site, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.
Expedia and Expedia.com are trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2011 Expedia, Inc. All rights reserved. CST: 2029030-50
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 900 daily deals globally. For more information, visit http://www.groupon.com.
SOURCE Expedia, Inc.