ZURICH: Fashion Days for Fashionistas!

ZURICH: Fashion Days for Fashionistas!

Media Information April 2010

Fashion Extravaganza: Charles Vögele Fashion Days Zurich

Zürich is getting its own fashion week with the Charles Vögele Fashion Days Zurich. During the four days from November 3 – 6, 2010, the fashion world will be focused on Zürich. Having a top-quality event organizer like IMG Schweiz guarantees it. Throughout four days and evenings, national and international designer shows will be held. In addition, the “Swiss Textiles Award,” which is endowed with a 100,000 euro prize, and the “Annabelle Award” prize for up-and coming designers will be awarded in conjunction with the Fashion Days.

Countless Designer Shows for All Fans of Fashion

At the Fashion Days in Zürich, everyone can experience a taste of the glamorous world of fashion. In contrast to the already established fashion weeks around the world, which restrict admittance to fashion buyers and media, anyone interested in fashion is welcome in Zürich. During four days and nights, everyone can breathe in fashion-laden air at the designer shows. New York shooting star and winner of last year’s Swiss Textiles Award, Alexander Wang, will be showing his collection, together with other international fashion designers. Their names will be made public shortly. Besides international fashion, the Swiss design scene will also have a platform during Fashion Days. Six newcomers and five already established designers, including Tran Hin Phu, and Kazu and Lela Scherer will present their collections.

Prestigious Awards for Talented Fashion Designers

In addition to fashion shows on Thursday evening, the renowned “Swiss Textiles Award” fashion prize, endowed with a 100,000 euro prize, will be presented. For the eleventh time, an internationally-focused designer who has already gained experience in the world of fashion will receive this award. The prize money will assist the winner in shaping his or her future career. The award, which is given by the Swiss Textile Federation, now counts as one of the most important fashion prizes worldwide and enjoys great prestige on the fashion scene.

The “Annabelle Award” will be given out for the seventh time to an up-and-coming Swiss designer. The prize includes a one-year internship with an international fashion designer. Previously, young talents have been able to earn their stripes under the tutelage of the likes of Emilio Pucci, Tommy Hilfiger, Missoni and Diane von Furstenberg. In many cases, the one-year internship led to a position as a junior designer.

Hotel Reservations at zuerich.com

Zürich Tourism, the expert for hotel reservations and the Zürich region, is making sure that all fashion fans from abroad will be able to find suitable accommodation. Whether someone is looking for a backpackers’ hostel or a luxury hotel, a room with a view, or one in the center of the Old Town, something on the lake or in a trendy district, Zürich Tourism provides an extensive range of possibilities on its website at zuerich.com/hotel.

Make reservations directly and at no extra charge. It doesn’t get any easier than that. Also, Zürich Tourism offers numerous packages and special deals from which guests from all over the world can profit. The tourism organization is the official accommodation partner for the Charles Vögele Fashion Days Zurich.

More information and reservations:
www.zuerich.com/hotel, hotel@zuerich.com,
Tel. +41 44 215 40 40, Fax +41 44 215 40 44

Charles Vögele Fashion Days Zurich Program
§ Wednesday, 11.3.10: Title Sponsor Opening Night with model contest, opening
show, International Designer Show, opening party
§ Thursday, 11.4.10: Stars of Tomorrow with Upcoming Swiss Designer Show,
presentation of the Swiss Textiles Award, International Designer Show
§ Friday, 11.5.10: Swiss Fashion Night with Business Forum, Established Swiss
Designer Show, presentation of the annabelle Award, International Designer
§ Saturday, 11.6.10: Fashion Loves Music with Kids Fashion Show, International
Designers, Labels and Artists Show, closing party