Scratch and sniff stamps aim to make snail mail cool again
By Aly Walansky
It’s been a while since anyone has used USPS and “cool” in the same sentence – the US postal service is usually associated with long lines, frazzled employees and raising costs for less service – but their new scratch and sniff stamps may be a signal they are finally ready to change with the times.
The USPS is releasing a series of popsicle-themed Forever (that means they are still usable when prices raise) stamps, that for the first time ever will also be scratch-and-sniff. These new stamps will be launching on June 20thand findable at this link, and the stamps will each feature two frozen treats side-by-side, depicted in watercolors painted by Santa Monica artist Margaret Berg.
“Ice pops are made by large manufacturers, home cooks and artisanal shops. In recent years, frozen treats containing fresh fruit such as kiwi, watermelon, blueberries, oranges and strawberries have become more common. In addition, flavors such as chocolate, root beer and cola are also popular. Some frozen treats even have two sticks, making them perfect for sharing,” says the USPS in their press release.
Of course, the most interesting aspect of this whole launch is that it aims at gen X and millennials, exactly the same people who have shunned the post office for years as digital communication gathered in strength. So, we guess if you can’t beat them, join them?
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