Japan Tourism Partners with Adventure Girl

Japan Tourism Partners with Adventure Girl



September 2, 2010 – New York , NY- The Japan National Tourism Organization is pleased to announce a brand new partnership with Stefanie Michaels (aka @AdventureGirl) for the 2011 Visit Japan Campaign.  This partnership will offer travelers the unique opportunity to learn more about Japan through the eyes of a travel expert, and eventually the chance to join her in a trip to Japan.

Earlier this year, the commissioner of the Japan Tourism Agency Hiroshi Mizohata announced that a primary mission of Japan’s tourism entities is to increase the number of foreign visitors to Japan by 20 million by the year 2016, to 25 million by 2019, and to 30 million in due course in the future. As the US market is crucial in the race to achieve these numbers, JNTO wishes to draw attention to Japan’s distinct seasonal climate, breathtaking scenery, and a highly diversified historic and cultural background through food culture, sports, fashion, eco-focused efforts, and much, much more.

Within just 12 months of joining Twitter, Adventure Girl was named Twitter’s top Global 100 and Top 50 “Tweeple” to follow. With over one million followers, Adventure Girl has carved a unique niche in the world of travel and entertainment. As a sought-after media presence, Adventure Girl has been featured in Vanity Fair Magazine, Time Magazine, Self, CNN and Forbes list of Top 20 Branded Women Online, including appearances on Discovery’s Planet Green, Acceshollywood.com, The Rachael Ray Show, Al Roker’s Morning Show, E! Entertainment Channel and has appeared on almost every major television network talking travel and social media.

By working with Adventure Girl, the Japan National Tourism Organization hopes to increase awareness about the wonderful qualities of Japan travel while simultaneously interacting on a more personal level with intrigued travelers. Executive Director of the Japan National Tourism Organization in New York, Shuichi Kameyama, notes:

“We are very excited to be working with Stefanie on the 2011 Visit Japan   campaign. We hope that she and her fans will share a newfound enthusiasm for Japan that will hopefully inspire travelers to fully experience Japanese culture.”

For media inquiries and more information, please contact:

About AG Partnership: Ali Miller – aliana_miller@ddkusa.com

General inquiries; Japan Tourism: Nori Akashi – nakashi@jntonyc.org

The Japan Tourism Agency (JTA) was inaugurated on October 1, 2008. The Japanese government is currently working to enhance tourism-related measures, towards the ultimate goal of creating a tourism nation. The JTA was newly established as an organization to serve as the hub for these efforts, and drive their deployment. In addition to carrying out measures to expand international tourism exchange such as the Visit Japan Campaign, the JTA works to prepare a national environment friendly to tourist travel. This includes creating appealing tourist destinations in Japan, upgrading tourism industries to fit traveler needs, promoting training and utilization of talent in the tourism field, encouraging the Japanese people to take vacations, and preparing safety measures for Japanese travelers abroad. For more information about JTA, please visit


The Japan National Tourism Organization (JNTO) is involved in a broad range of activities promoting travel to Japan through various activities overseas as well as tourism-promoting activities in Japan. Established in 1964, its main purpose is to further international exchange through tourism. JNTO maintains 13 offices in key cities around the world, through which a wide range of tourism-related promotions are carried out. Each overseas office is responsible for promoting travel and tourism to Japan; one of the most important functions is to help the travel industry encourage their clients to visit Japan. For more information about JNTO’s North American Visit Japan campaign, please visit http://japantravelinfo.com/